Game-Changing Email Marketing Tips for Indie Artists
Let’s face it—being an indie artist is hard work. You’re writing songs, recording, booking gigs, maybe even doing your own graphics. With so much going on, email marketing might feel like just another thing on your to-do list. But it’s actually one of the most useful tools you can have in your corner.
Unlike social media, where posts sometimes get lost in the shuffle, an email goes right to your fan’s inbox. It’s more direct, more personal, and a great way to build a strong connection with the people who love your music.
Speaking of building something strong, buzzclick-music.com has some great advice for indie musicians trying to grow their audience. But here, we’re going to focus on some simple ways you can level up your email game today.
1. Always Offer Something Fun
Nobody wants an email that just says “Hey, my new song’s out.” Think about what your fans would enjoy. Maybe it’s a behind-the-scenes photo from your last show, a funny story from the studio, or a vote on what song you should release next. Keep it interesting, and they’ll look forward to your emails.
2. Don't Wait for a Release to Get in Touch
One mistake a lot of artists make is only emailing when they have something big going on. It’s better to email regularly—even just once a month—to keep your fans in the loop. That way you're not a stranger suddenly asking them to buy something.
3. Make it Easy to Sign Up
Put your sign-up link in more than one place—on your website, your social media bios, even during shows. A quick shout-out like “Hey, sign up for my list if you want unreleased tracks” can actually go a long way.
4. Speak Like a Human, Not a Promotion
You’re an artist, not a corporation. Talk to your fans like you would in person. It’s okay to be casual and real. That personal touch can make all the difference.
5. Check What’s Working (and What’s Not)
Try out different types of emails and see what gets more clicks—maybe a funny subject line works better than a serious one. Little tests like these help you figure out what your fans enjoy most.
Email marketing doesn’t have to be hard or boring. With a little time and creativity, you can turn it into one of your best tools as an indie artist.